The Problem with Traditional Approaches

When it comes to executive dysfunction, behavioral support has relied on the same dated techniques for decades:

• Provide the right information

• Offer the right tools

• Hope the person applies them consistently

But for individuals who struggle with executive functioning — the set of skills that underlie planning, organization, focus, and follow-through — these traditional approaches miss the mark. 

Why? Because the challenge isn’t a lack of information. It isn’t a lack of tools. It is the inability to integrate that information and activate those tools in the messy, real-time context of real-world life. 

Sure, you can give someone a planner, a checklist app, or a course on time management, but if they can’t bridge the gap between tool and action, all tools remain unused and unusable. 

The bottom line is this: the skills required to use productivity tools effectively are precisely the skills that this population struggles with in the first place. 

But don’t take it from us, take it from Dr. Russell Barkley who is widely considered to be one of the world’s leading experts on executive functioning, ADHD, and self-regulation, having published over 180 research papers and 25 books on executive functioning. According to Dr. Barkley, what matters most is providing the right support at the “point of performance.” 

For a person struggling with executive functioning, “The point of performance is the place and time in [their] natural settings where [they] should use what [they] know, but are not” (Barkley, 2018). In other words, the point of performance is where the rubber meets the road – it’s when and where a person gets their assignments done, or doesn’t; it’s when and where they create a schedule for the week, or don’t; it’s when and where they prioritize their tasks, or fail to do so.   

People with EF challenges don’t need another informational tid-bit or productivity planner. They need help at the point of performance. They need real-time support, in real-world environments, with genuine feedback, and constant accountability so that they can effectively integrate the right information and activate the right tools at the right time. 

This is the core of Launchgo’s mission.

The Launchgo Solution

At Launchgo, we understand the way people with EF challenges actually grow and we’ve designed every aspect of our tech-enabled coaching service to support them. 

That’s why we give users access to a platform that helps them organize all of their tasks, commitments, and deadlines in one convenient place, and then combine it with a professional accountability coach to help them keep on track. With features like schedule curation, micro-check-ins, personalized reminders, task management, progress tracking, and location verification – we make it easy for users to super-charge their daily accountability and maximize their long-term productivity. We understand that smart-calendars and AI notifications aren’t enough to actually move the needle, that’s why we give our users access to the most powerful combination possible: real human connection that is augmented by user-friendly tech. This is not about adding another app or integrating a scheduling bot. This is about providing a meaningful space where our clients can work with a coach to learn how to manage their time, prioritize their tasks, follow-through on tasks, and better organize their lives. 

Furthermore, our evidence based approach is rooted in real behavioral science that leverages executive functioning skills and the core tenets of positive psychology to activate new behaviors and maximize progress. 

What exactly is our evidence based approach? Our patented methodology – the ABLE method (or Auxiliary Backbone Learning Experience) – is rooted in a behavioral science framework designed by world renowned psychiatrist, Dr. Rami Kaminski.

As he writes, “the ABLE approach provides a solution for individuals who struggle with motivation and executive functioning. ABLE provides an experiential system that enables action even in the absence of intrinsic drive. This can be likened to an auxiliary backbone: just as a broken back requires the proper support for healing, ABLE offers the necessary framework to help individuals function and grow in real-time. 

Our approach is not to complete tasks for the client, but rather to remind and prompt them to adhere to necessary routines because personal transformation only occurs when individuals develop their own motivation. This cannot be achieved by doing things for them or forcing them into unwanted actions. Therefore, our system does not replace the client, punish, or pressure them. Instead, it provides real-time support, in real-world environments, with genuine feedback, and constant accountability so that our clients stand the best chance to effectively integrate the right information and activate the right tools at the right time.” 

The Launchgo Mission

By combining our productivity platform with accountability coaching, users get to experience the best of tech-optimization and human connection. With our integrated platform, one-on-one coaching, and on-demand support, we make it so that users can super-charge their daily accountability, long-term productivity, and learn core executive functioning skills that will serve them for a lifetime.  

• We believe that accountability is greater than advice because passive information is not sufficient – people change through structured, real-time support. 

• We believe that practice is greater than theory because executive functioning is strengthened by repeated, guided action, in the moment.

• We believe that partnership is greater than isolation because learning requires connection.  

Today, too many students, professionals, and creatives are stuck, not because they lack potential, but because they lack the applied structure to unlock it.

We are here to change that.

Launchgo is not just a platform, and it is not just coaching. It’s the first real tech-enabled solution for actively growing executive functioning skills — powered by human connection, designed by experts, and supported by technology.